Jersey Mike’s Spends $200 Million a Year on Ads. Until This Year, Almost None of It Went to Digital.
CEO Charlie Morrison is on a mission to bring younger diners, women, and Hispanic guests through Mike's doors.
Jersey Mike's massive $200 million advertising budget is getting a significant overhaul, with a major shift towards digital channels. For years, the company has relied heavily on traditional advertising methods, but CEO Charlie Morrison is now aggressively pursuing a digital transformation. This change is crucial as Jersey Mike's looks to attract a younger demographic, women, and Hispanic customers, who are increasingly active online.
The company's previous advertising strategy may have worked in the past, but it's clear that Morrison recognizes the changing consumer landscape. By allocating a larger portion of their budget to digital channels, Jersey Mike's can better target their desired audience and measure the effectiveness of their ads. This move also signals a recognition that digital advertising offers more precise targeting, greater flexibility, and better ROI compared to traditional methods. As a result, Jersey Mike's can optimize their marketing spend and improve overall brand visibility.
What's next to watch is how Jersey Mike's digital advertising strategy unfolds and whether it successfully attracts the desired audience. Will they leverage social media platforms, influencer partnerships, or targeted online ads to reach their goals? Additionally, will this shift towards digital advertising lead to increased sales and brand growth, or will the company face challenges in measuring the effectiveness of their new strategy? As Jersey Mike's continues to invest in digital advertising, it will be essential to monitor their progress and assess the impact on their business.
Originally reported by entrepreneur.com. WiredBusiness adds analysis for business & startups readers.