Why Playing It Safe Is the Riskiest Marketing Decision You’ll Make
Best practices are crowded on purpose. The upside sits with whoever moves before they're proven safe. Here's how you can be that person.
Playing it safe in marketing can often seem like the most logical decision, but according to this perspective, it may actually be the riskiest move. The idea is that best practices in marketing become crowded because they are tried and true, but this also means that the biggest rewards often go to those who take calculated risks and innovate before it's deemed safe. This approach requires a willingness to experiment and potentially challenge conventional wisdom.
In the context of business and startups, being willing to take risks in marketing can be a key differentiator. With so many companies competing for attention, those who are able to think outside the box and try new approaches may be more likely to stand out and capture market share. This is especially true for startups, which often need to disrupt existing markets or create new ones in order to gain traction. By being bold and innovative in their marketing efforts, these companies may be able to gain a competitive edge.
So what to watch next? Companies that are able to successfully balance risk and reward in their marketing efforts will be worth keeping an eye on. Specifically, look for businesses that are experimenting with new marketing channels, such as emerging social media platforms or influencer partnerships, or those that are using data and analytics to inform their marketing decisions. As the marketing landscape continues to evolve, those who are willing to take calculated risks and adapt quickly will likely be the ones who come out on top.
Originally reported by entrepreneur.com. WiredBusiness adds analysis for business & startups readers.