https://wiredbusiness.com/news/brand-awareness-isnt-the-goal-its-the-starting-line-heres-how-to-turn-attention--eeqmlyWiredBusinessen2026-10-27T17:30:00.000ZBrand Awareness Isn’t the Goal — It’s the Starting Line. Here’s How to Turn Attention Into Advocacy. https://wiredbusiness.com/news/dollar-general-is-being-sued-by-the-ftc-and-20-states-for-charging-more-at-the-r-18qr32WiredBusinessen2026-10-27T13:20:00.000ZDollar General Is Being Sued by the FTC and 20 States for Charging More at the Register Than on ‘Mislabeled’ Shelves